2. Do only things with the most impact. Your resources are limited so invest them only on things that give you the most return. Think ROI.
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think roi
认为roi
以上为机器翻译结果，长、整句建议使用 人工翻译 。
Put simply, after interviewing more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia, Fournaise found that most CEOs think marketers lack business credibility and are unable to demonstrate ROI.
FORBES: Study: Most CEOs Think CMOs Lack Business Credibility
Better ROI: you want your ad to make viewers think better of your brand.
FORBES: Academy Awards Emotional Engagement: Odds On Who Will Win
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