Why it's cool: Angela & Roi handbags come in all sorts of colors, but when choosing, most customers don't just think about the color they like;

Roi手提包提供所有配色，但是，当选择时，大多数客户不会只考虑她们喜欢什么；

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"We need to protect our football and think about the future and Italy are doing this, " concluded Le Roi.

我们需要保护我们的足球，更多的考虑未来，意大利正在这么做。

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Put simply, after interviewing more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia, Fournaise found that most CEOs think marketers lack business credibility and are unable to demonstrate ROI.

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Better ROI: you want your ad to make viewers think better of your brand.

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