Given the lack of viable options and customer adoption of streaming only plans over the past few quarters, we think that customer satisfaction is not really an issue.

FORBES: Netflix's Shares Soar This Week But Concerns Still Exist

"I didn't think our customer base was that discerning, " says Ned Kirby, a franchisee in Noblesville, Indiana.

FORBES: Companies & Strategies

"I didn't think our customer base was that discerning, " says Ned Kirby , a franchisee in Noblesville, Ind.

FORBES: Marketing