Youfreeupshelfspacefor new books (orfor thingsother than books) and you get to keep the actual text itself, which you canaccess on acomputer, tablet, e-reader, or smartphone.
Teaching them that there has to be more money coming in than going out is critical, as is defeating the illusion that credit cards are magic pieces of plastic that allow you to getthingsforfree.
When we hit up a press event, we're looking for two things (besides free refreshments): unannounced products and unreleased devices that we can getyou some hands-on shots of.