Every customer who buys an iPhone 5 at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone 5 by setting up email, showing them new apps from the App Store and more, so they'll beup and running with their new iPhone before they leave the store.
Perhaps now that they've extinguished the fires and have made significant management changes, they might find some solace that they'll be butting up next to Coke again very soon--when Diet Coke knocks down Coke, too.