In Saudi Arabia it takes five days. So,it's things like that where they can learn from each other about how to get more efficient, how to help entrepreneurs get off the ground."
VOA: special.2010.05.10
The partnership helps each company get access to skills and technologies in areas where the other might be stronger, so it is essentially about identifying areas where they can helpeachother.
Through online customer communities and other social apps, these organisations are inviting their customers to play an entirely new role in the company - a role those customers are often eager to fulfil: they readily helpeachother with common problems, provide tips for better product use and trumpet their enthusiasm for the brands they love.