They floundered, despite identifying very good solutions for pretty impressive market needs, largely because management chose to spend almost all its attention, and resources, defending and extending its on-line ad sales created around search.

FORBES: The Good, Bad and Ugly - Apple, Google, Dell

Many companies, both commercial and open source, have floundered because they had a great product but not enough customers.

FORBES: Open Source for Vertical Apps: Is Wall Street Ready?

Others might then have floundered as they tried to juggle being a one-person party with the normal trials of a parliamentary newcomer, but she has made a consistent impact.

BBC: My pick of the 2010 intake of MPs