Game theory was initially developed in economics to understand behavior of firms, markets, consumers etc.

博弈论最初起源于经济学，用来分析企业、市场、消费者等的行为。

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This paper, by means of the consumer behavior theory of economics, starts with the partiality analysis of the forest food from consumers, analyzes the characteristics of its dualistic value structure.

再次是价值结构分析，包括对利益、公正、自由三重结构的分析和对价值结构的性质、类型、能级、层次、序列的分析。

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The theory was that if consumers sat there long enough and were exposed to enough ad impressions, some degree of positive behavior would ultimately ensue.

FORBES: A Story About Occupying Digital Space. Or an Answer to 'How Should I Be Measuring Digital and Social Media Anyhow?'