Then you adopt what Theodore Levitt called "the marketing imagination." you build a personal brand identity that is different, relevant and adds value.

继而采用被Theodore Levitt称作“营销想象力”的方式，构建一个与众不同的、切合个人实际的、能带来附加价值的个人品牌。

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Ford became an industrial complex that was the envy of every industrialist in the world. In Innovation in Marketing, Theodore Levitt gave an alternative view of the Ford saga.

福特成为一个工业届的综合体，全世界的工业企业都用羡慕的眼光看着它。

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Born in Germany where his father was a cobbler, Theodore (usually known as ted) Levitt (1925-2006) emigrated to the United States with his parents at the age of ten.

西奥多·莱维特(1925 - 2006)出生于德国，老爸是位修鞋匠，10岁的时候跟他父母一起移民到了美国。

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Harvard business school professor Theodore Levitt, back in 1960, captured one of the major challenges most companies face today.

FORBES: Why Growth Is So Hard And What To Do About It

Fifty years ago, Harvard economist Theodore Levitt observed that the same companies that were serious about innovation often approached imitation in a much more casual manner.

FORBES: Imitation With Innovation Reduces Risk in Startups

Together with Theodore (Ted) Levitt, Kotler was responsible for lifting marketing out of the disrepute in which it had once been held, changing it from being the slicker part of sales to being a recognised strategic function in its own right.

ECONOMIST: Guru