An oft-repeated theme at the event was that Amazon is focusing on the service, not the gadgets.

CNN: Hands-on with the new Kindles

The back story to my Black Swan event theme is the frightening headlines coming from our states, cities and counties.

FORBES: Praying For A Black Swan

In January, Olympic ceremony artistic director Danny Boyle revealed that the theme of the event on 27 July was inspired by Shakespeare's The Tempest.

BBC: London 2012: Union urges rethink over ceremonies music