They love the nicknames and the Twitter pages and they argue a little about theirfavoriteplayer (Solo may have a slight advantage.) They were happy to witness some soccer history and they won't mind seeing the U.S. leave their country with gold.
People perceive expensive item as being better and if they compare theirfavorite brand player to the Toshiba there is no way that they would choose HD DVD based on the way the player looks.