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People can arrange the iconic Start screen however they want by pinning their favorite people, apps, music, games, photos and more.
ENGADGET: Microsoft brings guest user account to Windows Phone 8 via Kid's Corner
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The company also touted its new calling feature, "myFaves, " which allows T-Mobile customers on specific billing plans unlimited nationwide calling to their five favorite people, regardless of whether they use a competing wireless or landline phone service.
FORBES: T-Mobile Plays 3G Catch-Up
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People have their favorite lobstermen, and there is a lot of romance associated with ordering from the guy who owns the boat, or the lobster pound you once visited on vacation, but the truth is that Maine lobster is Maine lobster, and it is all the best lobster you can get.
FORBES: Mail Order Meals -- My Favorites