Among the reasons cited most often by parents, BabyCenter says, is that 'the world is a more free-wheeling place, and they want to give their kids a stronger moral compass to guide them.'

BabyCenter说，父母们列出最多的理由是，如今的世界是一个更加自由宽松的地方，他们想给孩子提供一个更强大的道德指南针，来引导孩子。

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This means that if you took two trips 10 years apart to the North Magnetic Pole by following a compass, you'd end up at a different destination each time. Theory 8:2012 and the end of the world.

这意味着，如果你相隔10年跟着指南针所指方向去北极的话，那么这两次你所到的目的地是不同的。

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But the memory of the Holocaust has failed to be the moral compass of the world...

BBC: NEWS | Americas | World press digests Auschwitz lessons

On a recent branding mission to China, we learned that every child in Chinese elementary school is taught the three Chinese innovations that changed the world: gunpowder, the compass, and movable type (Chinese ancients also invented paper currency).

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One measure of the reach of his campaign is found in the income statement of Compass Group, the world's largest catering company, which posted a 1% drop in food sales to British schools in its past fiscal year.

ECONOMIST: Bad for people, bad for profits