At some never-quite-admitted level, the Web audience, however measurable, is nevertheless a fraud.

从某种不怎么被承认的层次上说，万维网的受众，无论怎样衡量，都不过是骗子。

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The Web audience for your offering wants content, and your Web marketing and communication techniques need to be adjusted to deliver your message as content and not merely as advertising.

网络观众想要的是信息内容，所以相关网络销售和交流技术也需要调整，这样用户才不会看到的只是广告。

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Of course, CNET News has a more adventurous and techno-savvy audience than the average Web site.

当然，相对于其他一般的网站来说，CNET的读者更具有冒险尝试和技术能力。

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Company after company has reached out to the web audience to run some form of competition, reaching back to the Netflix Prize in 2006.

FORBES: If Life is a Game, Let The Web Be Its Stage (Sorry Shakespeare)

To be sure, that 99, 000 figure isn't likely to be exact: Alexa's people-counter tracks only a small subset of users meant to represent the Web audience as a whole.

FORBES: Magazine Article

As Microsoft (nasdaq: MSFT - news - people ) fights for Web dominance with Google (nasdaq: GOOG - news - people ), it's hoping those numbers will give it an edge: Google had 133 million users in December and put ads in front of 77% of the Web's audience.

FORBES: Climbing The Web Ad Landscape