But our starting point is to consider theimplications of a theory in which consumers don’t make mistakes, but make choicesthat give them the most satisfaction.

但是我们的出发点是假设在这一理论中消费者不犯错误，他们只选择最令他们满意的商品。

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Now as then, in theory, consumers are supposed to keep receipts and pay so-called "use taxes", but few people have even heard of the term.

现在和当时一样，从理论上讲，消费者应当保留收据，并用来支付所谓的“使用税”， 但是差不多只有一小群人听过这个词。

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It is the theory embodying such Chinese Characteristics as ownership forms, main body of property rights, consumers of accounting information and accounting supervision and reflecting accounting laws.

所有制形式、产权主体、会计信息用户、会计监督等，都是我国特色会计理论的重要体现。

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'' If patients have high deductibles and are on the hook for more of their own bills, the theory goes, they'll be more cost-conscious consumers, rejecting unneeded tests and expensive new drugs that are no more effective than older, cheaper ones.

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Slightly more plausible is the theory that constant coverage of the Fiscal Cliff scared many consumers into keeping their wallets mostly shut.

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In the same vein, consumers actually use debit cards instead of credit cards more often than economic theory would predict, in part as a way of limiting their own spending to money they actually have.

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