At some point, the social implication of having everything you do automatically handed to Facebook will hit everyone using the service.

FORBES: Facebook's Data Grab Set To Increase For Fun And Profit

The implication is that the drive for profits must be tempered by social concerns like the well-being of workers, communities, and nations.

FORBES: If Pope Francis Despises Poverty, He Must Learn To Love Profits

The implication is that it is easier to improve a person's health by weakening the connection between social position and health than by targeting behaviour directly.

ECONOMIST: Public health