"It is that ability for the technology innovators on the device side to keep coming out with new capabilities, new formats, and yet not put the pressure on the IT organisations that have to servicetheuser community, " said Tom Simmons.
The localization service may provide theuser with search results in the form of web pages that list which retailers sell the desired product in the vicinity of the search origin.
The average fanatix user is now accessing the app five-and-a-half times a day, with the average registered user accessing theservice over ten times per day.