Cross-selling, thestrategy of selling multiple financial products to existing customers, has become increasingly popular in the aftermath of the financial crisis.
The problem, say Winn and Power, wasn't thestrategy of selling online at cut-rate prices--it was the failure to implement Winn's revolutionary retailing vision and to utilize his talents.
Chinese telcos, especially China Unicom first came out with thestrategy of selling low cost smartphones to attract more 3G subscribers. 3G subscribers are typically heavy data users and help China Unicom in increasing its average revenue per user.