While he's at it, he wants Ford to become more efficient by selling the same vehicles worldwide, instead of different models for different regions.

FORBES: Magazine Article

The i3, scheduled to roll out later this year may appear drastically different from the i8, but the two vehicles are of the same essence electric drive train, lightweight technology, carbon fiber body.

FORBES: BMW's Project i And The Future Of Fun, Sustainable Mobility

The executive said the figures were even more significant when compared to the 50% increase in licensed vehicles over the same period and the 46% increase in the volume of traffic on major roads since 1985.

BBC: Road deaths at 50 year low