Part of the problem is that almost two decades after Amazon filed the one-click patent, the online retail shopping and buying experience is filled with frictions.

部分问题在于，在亚马逊申请一键式专利后近二十年，人们对在线零售购物和购买体验提出了不少问题。

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Anny: What other experience do you have in the fashion industry (stylist, retail, marketing, etc.)?

Anny：你在服装产业中还有些什么其他的经验？(设计，零售，市场等等)？

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“I think there’s a real opportunity in retail to be able to romance the experience again, ” says Ms. Liebmann.

“我认为零售会再体验一次这种浪漫经历,”说Ms.

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To afford it, the company under-delivers on other parts of the retail experience, such as sales support and ambience.

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This technology also enhances the retail experience by enabling customers to use their fingertips to scroll through screens or perform many common multitouch gestures.

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Unless Apple spends money to rent more space, the Apple retail experience will remain crummy.

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