The auto industry had layers of obfuscation in thepurchaseprocess that have been stripped away by the amount and range of information available on the Internet.
With the buyer in control of thepurchaseprocess, focusing on leads is like trying to implement new management rules with New York cabbies in a snow storm.
In either case, we need to have relevant information available to meet these information needs sooner in thepurchase decision process, and this information may need to be packaged and syndicated in new ways to reach different buyers.