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While I appreciate the great oratory skills of those who communicate using wonderful word pictures, or the academics who can wax eloquent while always using the best form of prose, I prefer my business communication to be quick and dirty.
FORBES: The Facts Ma'am - Just The Facts
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The commonest form is advertising: statistics-laden special supplements, where leaden prose is coupled with cheesy new logos and lame slogans.
ECONOMIST: National branding
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These historic events form the background to this short, arresting historical novel, written almost as a prose poem, which recounts the Dome's construction from the viewpoint of one of the Caliph's advisers, who is of Jewish origin but has adopted the new Muslim creed.
ECONOMIST: New fiction from the Middle East