But the story told in the poem's plot became a British stage play that made it across the ocean within a few years.

CNN: Why 'Hail to the Chief' remains unsung

The story of how Saatchi lost the plot in the late 1980s and early '90s is itself a case study in being led astray by still trying to act a part in a play that ended a while back, but what's equally interesting is how the company was able to rethink its plot, as Saatchi's chief executive, Kevin Roberts, has noted in his blog.

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