As high-end smartphone designs continue to push the envelope with even more sophisticated capabilities and high-performance applications, from ultra-fast Web browsing to console-quality gaming, the need for extremely accurate touchscreen performance with minimal latency and noise interference is a must have.
Going back the early 80s, the video game console wars of the past have been fairly straightforward affairs: consoles fought out a price to performance battle for the consumer, and the winner was usually pretty clear in the end.