While this concept is certainly nothing new (peep the Amp or the Kenpo), Burton throws in Bluetooth support and a mic for your cellphone, a combo we've rarely seen (peep the mp3blue take).
As for the other perennial lenten favorite, the marshmallow Peep, over 700 million soft, squishy mallow chicks, eggs and bunnies are purchased , making them the most popular non-chocolate confection.