With the disintegration of value system, the orientation of value has encountered new challenge for media.
在价值体系不断瓦解的当下，媒体的价值取向正面临新的挑战。
The construction of a culture has the functions of value orientation, behavior regulation, inspiration, nurturing and cohesion.
文化建设具有价值导向、规范行为、感染、熏陶、激励和凝聚的作用。
Marketing conception is the guideline and value orientation of marketing activities of enterprises.
营销理念是企业营销活动的指导思想和价值取向。
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