Maritz, with no installed base, wants the Java-coding hoards from Spring, or the open source communities around the Web application framework Ruby on Rails or the scalable network programming framework Node.js.

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He believes in responsiveness in entertainment, an area where online content can outperform TV, and, with that in mind, hopes that the programming decisions on the network will be a collaborative effort between talent, the EQAL production team and the audience.

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The network also committed to studio programming on site, as well as pre-match, halftime and post-match shows.

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