Meister said the council's revised marketing and advertising code now has sections to shield youngsters from the ads, including a provision not to use images, objects and cartoons popular with children.

CNN: AllPolitics - Clinton Denounces Return Of Broadcast Liquor Ads

Much in the way the phone system migrated from operators hand-switching every call to users dialing directly, Intentional Software could let a marketing executive create the code needed for a product campaign with just minimal mediation from a programmer.

FORBES: Innovators

Just as big a miscue as the actual QR code software is the inefficient practices in the marketing world in terms of how QR codes are actually used.

FORBES: Why QR Codes Don't Work