They are citizens of a kind of Apple nation, whose loyalty to the brand is about more than owning the best gadgets; it is about being part of a tribe and spreading the word.
他们是某类“苹果王国”的公民,他们对该品牌的忠诚不只限于拥有最好的电子产品,还体现在他们对社区的从属感、以及对产品的口碑相传上。
The difference of brand loyalty between domestic and abroad car-comsumers is so huge that we cannot help wondering what's the reason which led to the situation.
国内车市消费者的品牌忠诚度与国外车市消费者的品牌忠诚度差别如此之大,我们不禁要问造成这一局面的原因是什么。
When the auto market is tending to operating smoothly from rapid expansion the shortcoming of the low brand loyalty becomes to surface.
而当车市渐渐由迅速扩张转为平稳运行时,品牌忠诚度不高的弊病便凸显出来。
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