The use of a triple pun could be cloying in a less sophisticated execution, but here, the fact that the app is about polls between polar opposite choices and that the logo (and mascot) for the design is a polar bear is smile (not groan) inducing.

FORBES: Move up http://i.forbesimg.com t Move down

Given that the company measures the number and implementation rate of ideas, managers can convert a single initiative into many distinct efforts, and they may make their concepts less controversial to maximize the odds of their execution.

FORBES: How to Keep Big Ideas Big

To put it another way, what bankers call "the execution risk" in the deal looks less in a Co-op takeover than for an NBNK takeover.

BBC: Co-op set to become big banker