o．1．2“广告语言”的界定 一直以来，很多学者认为并没有“广告语言”（the language of advertising）一语，而只有“广告中的语言”（the anguage 1n advertising），但为了方便起见，人语，而只有“广告中的语言”（the 1anguage i...
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The language of advertising is regarded as the vehicle of messages loaded with persuasive intention.
所以广告语言被看作是承载着劝说意图的载体。
Therefore, our group carried out research in the school selected the topic "the language of advertising," the subject, and a nuanced investigation.
因此，俺们小组在学校开展的研究性课题中选择了“广告语言浅析”这一课题，并进行了细致入微的调查。
The language of advertising is basically persuasive, therefore all possible means, linguistic or non-linguistic, have been adopted by advertisement writers to serve the purposes of adverting.
从根本上来说，广告语言属于劝导说服型的语言，因此，广告撰写人尽可能的采用一切语言及非语言的技巧来实现广告宣传的目的。
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