If the customer hits the button on a client's Internet site, Harte-Hanks also answers that, for another 75 cents a pop, sending out canned or, in some cases, human-written responses and saving clients from tying up their own people and computer systems.

FORBES: The unsentimental publisher

If the customer hits the button on a client's Internet site, Harte-Hanks also answers that, for another 75 cents a pop, sending out canned or, in some cases, personalized written responses and saving clients from tying up their own people and computer systems.

FORBES: The unsentimental publisher

But the two devices are also different in that Sony plans to offer a way for its advanced data centers to stream game images and button presses over the Internet to its PlayStation, allowing customers to play potentially any game instantly with a Web connection.

WSJ: Microsoft Shows Off Xbox One Videogame Console