Ontology is the self-reflection for literary noumenon, which should expand from two parts, omnibus literature conception and idiographic style conception.
本体论是对于文学本体的反省，这种反省又必须在总括的文学概念和具体的文体概念两个层面展开。
Graphic has its own principle and method in design. Its idiographic sculpt, color and style must obey the request of corporate image.
辅助图形的设计也有自己的原则和设计方法，具体的造型、色彩、风格必须遵循企业形象要求。
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