Brothers Joseph and Gordon Morton, who founded the company in 2002, dismiss the threats issued by the FDA a few years ago about the wording in some sales brochures as being misdirected.
In November New York City-based GordonBrothers Capital, an investment concern, stepped in and bought the business at what was apparently a rock-bottom price.
In truth, the blame lies with two brothers with two different views of Labour's future and with rival allegiances to Tony Blair and Gordon Brown - the men who used to say that they too were like brothers until they became embittered rivals.