As a crowdgathersthingsstart going badly for the man whenatoytown-style malltrain drivespast, breakingthemood and theembarrassedgirlmutters' Oh my godeveryone's watching.
Last month it placed ads in college newspapers and on a campus billboard network for Summit Entertainment, which is promoting a film based on an Alloy book about a high school senior who drives across the country to meet a girl he met online.
David Marks (Ryan Gosling), obsessed with the suicide of his mother, marries a lovely girl, Katie (Kirsten Dunst), but slowly drives her away with his eccentricities, his violence, and his generally withdrawn nature.