The present paper sets out to investigate the realization of persuading function in public service advertisements based on an elaborated Halliday's conceptual framework.

就广告语篇而言，其目的是劝说消费者选择所宣传的产品，而这种劝说功能要通过各种语篇手段来实现。

youdao

In the modern tourism industry, each kind of advertisement is not dispensable, but indispensable, and the promotion function of the tourism advertisements will be more and more obvious.

在现代旅游业中，各种广告已经不是可有可无，而是非有不可，旅游广告的促销作用将得到越来越大的显现。

youdao

The great majority of analyses of advertisements concentrated on their contents, and very few on their signal function.

大量对广告的分析，集中在广告传播的内容层面，而较少注意到广告的信号作用。

youdao