The low-cost strategy at first worked well and sales took off, but shoddy quality was soon noticed, sales collapsed and Hyundai became the butt of jokes by late-night talk-show hosts.

这种低价的市场策略刚开始非常有效，销售量飞速增长，但是很快，这种汽车的低劣质量引起广泛关注，很快，销售量一泻千里，韩国现代汽车集团也因此成为半夜脱口秀主持人玩笑的谈资。

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Shim noted, however, that first-quarter numbers are generally low compared to the rest of the year for any tech manufacturer; most sales come from the holiday and back-to-school seasons.

不过Shim也指出，对于任何技术制造商来说，相对于一年中的其他时间，第一季度的数字都是偏低的；大部分销售来自于节假日和开学时间。

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But Sotheby's officials said they were delighted with the results sales at the first major fine art auction of the season and that keeping low estimates had paid off.

BBC: Renoir sells for ?14.5m

The company also warned investors that its first-quarter sales would decline by a rate in the mid to high teens, rather than the low to mid teens it had projected earlier.

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