the entry of new competitors
...几个因素： 一、现有的竞争者（The Rivalry Among Existing Competitors） 二、新竞争者的进入（The Entry of New competitors） 三、替代品的威胁（The Threat of Substitute） 四、客户的议价能力（The Bargaining Power of Buyers） 五、供应商的议价能力（...
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”这五种竞争驱动力量是： 1．新进入者的威胁(the entry of new competitors)：必须对 新出现的竞争对手做出反应，因为他们不可避免地会耗费你的资 源，减少你的利润。
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the entry of new competitors
新竞争者的进入
以上为机器翻译结果，长、整句建议使用 人工翻译 。
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And although such a fragmentation and disintegration of the value chain offers companies a number of well publicized advantages, it has an unintended consequence: It eases the entry of new competitors to the industry easier, intensifying competition, shortening product cycles, and squeezing return on invested capital.
FORBES: How Hewlett-Packard And Dell Destroyed Their PC Advantage ... Piece-By-Piece
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And although such a fragmentation and disintegration of the value chain offers corporations a number of well publicized advantages, it has an unintended consequence: It makes entry of new competitors to the industry easier, intensifying competition, shortening product cycles, and squeezing return on invested capital.
FORBES: The Unintended Consequences of Outsourcing