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The direct reason we vote now is to tell each other that we voted, and then to receive praise for complying with the social norm.
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The Founders had a horror of direct democracy for this very reason, and the system they devised was meant specifically to calm the passions, quiet the mob and channel its energies, and create a space for sober decision making by people the voters had chosen to make decisions for them.
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One possible reason for the lack of direct involvement of large, established companies is that they are generally reluctant to talk about what they do.
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