Marketers were skilled at using the new emerging media (the mass-market newspapers that had been enabled by thedevelopmentof cheap printing technologies in the 1890s) to sell, but not particularly interested in the full-spectrum risk-taking required of true entrepreneurs.
Thedevelopmentof 3D printing machines is racing ahead and they will be down-scaled for home use, so that consumers can instantly create thousands of objects at the touch of a button.