As of Friday, it still wasn't clear what the network would announce following the sudden death of the network's drama development executive Nora O'Brien this week.

FORBES: Magazine Article

Ann O'Leary, head of register development at The Anthony Nolan Trust, a charity which helps find matches for people who need a bone marrow transplant, said the impact of Alice's campaign "could not be over-estimated".

BBC: Alice Pyne and her sister, Milly

"What we try to do with our extended fiction is create a kind of 'history' for the universe, from which we can draw ideas, scenarios, characters and events, and connect those to the game in meaningful ways, " said Frank O'Connor, franchise development director at 343 Industries.

CNN: Web series builds anticipation for 'Halo 4'