The second question, What if? uses the design criteria from the first stage to generate a large number of ideas that we will turn into new concepts.

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They attempted to tackle the daunting question: how do you design credit products that work for the poor, not against them?

FORBES: The Rigidity Of Microcredit

Aside from feeling like a major league pitcher when going for the left-click, reviewers tending to find the unique shape "oddly appealing, " but did question the actual ergonomics of the design.

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