Marketing professors call it the decoy effect, which is certainly easier to remember.

营销学教授称之为诱饵效应，这名字肯定更容易记。

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The decoy effect works because of the way our brains assign value when making choices.

诱饵效应起作用是因为我们大脑在做选择时会确定选择的价值。

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When scientists infected the modified birds with lethal doses of H5N1, the virus latched onto the decoy form of polymerase.

当科学家给改造过的鸡注射致命量的H5N1病毒后，病毒会依附在假聚合酶上。

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Then, the decoy proteins are flushed away, taking the virus with them.

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Me and Orson Welles, The Decoy Bride and A Bunch of Amateurs are among the recent films shot on the Isle of Man.

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Mr. Guyette believes the decoy market is not fly-by-night.

FORBES: Would You Pay $1 Million For A Bird Decoy?