If the news media and public figures publicize lies, they lose their credibility as trustworthy sources of information.

如果新闻媒体和公众人物发布谎言，他们会失去作为可靠信源的信誉。

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The paper examines the relations between authoritative account and news facticity and between authoritative account and credibility of mass media in the pubic.

在新闻领域，权威性报道不仅被报人和媒体在新闻实践中孜孜以求，也是新闻理论界关注的重要课题。

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And for all of the changes in the media industry in the past decade, newspapers continue to carry more credibility with news consumers and opinion leaders than other type of media.

FORBES: The Sounding Board