The thinking behind O2 stemmed from the consumer insight that mobile phones are 'essential for life'.

背后的氧气思想源于消费者洞察，移动电话是'生命所必需的'。

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Ultimately, the initiative will provide consumer insight into how future products must be designed and produced in order to meet customer expectations.

这项首创还将呈现给消费者为了满足他们的需求，未来的产品将会如何设计和生产这样一个趋势。

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Category is simply positioning insight and space occupying the minds of consumers, since it is "insight" and "occupation", then you need to go deeper understanding of consumer demand and competition.

品类定位之根本是洞察和占领消费者心智空间，既然是“洞察”和“占领”，那么需要更深刻的去了解消费需求和竞争状况。

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Their new campaign is centered on the consumer insight of how financial empowerment can transform families and communities.

FORBES: Can CMOs Create A Better World Through Marketing?

Usually, account planning, the function responsible for gleaning consumer insight and inspiring creative ideas, is the purview of the ad agencies alone.

FORBES: By Being Unorthodox, Kraft Transforms Itself Into A Creative Powerhouse

In addition to creative people, such an in-house agency would be unlikely to lure top planners, who add a vital element to the creative process: consumer insight.

FORBES: Dedicated, Single-Client Agencies Are Like Arranged Marriages, And Just As Exciting