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Google is going down the path to make a product line consistent in style, which plays into the consumer mindset.
FORBES: Apple, Google and "Smart Devices"
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Friends of Mr. McNerney say the low profile is consistent with his style throughout his career, which included a stint heading the aircraft engines unit of General Electric Co.
WSJ: The Two Men Behind the 787
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So, Autodesk opted for a customised Systran system which translates search results into French, Spanish, German or Italian. (Support for Japanese is in the works.) By analysing the documents in Autodesk's database, and exploiting the fact that they are written in a consistent style, it was possible to tune the translation system to produce far more accurate results.
ECONOMIST: Machine translation