Core identification, a concept in the management of brand names, is the core part of brand name identification and Key words in expressing the particular features and core values of a brand name.

核心识别，是品牌管理中的一个概念，是品牌识别的核心部分，是表达品牌特色、品牌核心价值的关键词。

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Culture influences the brand name from various layers, such as core values, perceptions and beliefs, registration rules and linguistic component.

文化从不同层面上影响品牌命名，如价值取向、信仰、法律法规和语言因素。

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We recommend that: with our customers to explore the core values of the brand, given the right strategy.

我们建议：与客户共同探寻品牌的核心价值，给出正确的策略建议。

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How does the brand and its core values incite, motivate and inspire people?

FORBES: Brand Intangibles: Unleash A Positive Frankenstorm

Issues regarding brand identity and the trade-off between profit and core values are ones that Major League Baseball will need to think about carefully as it decides how to sell advertising space on its website.

FORBES: MLB's New 'Fantasy Sports' Strategy: Selling Ad Space To Other Fantasy Host Sites