It has spawned several low-cost imitators and the ultimate brand compliment--counterfeit Bubble Wrap, made in China and found on sale at a Home Depot in Southern California.
It has spawned several low-cost imitators and the ultimate brand compliment--counterfeit Bubble Wrap, made in China and found on sale at a Home Depot (nyse: HD - news - people ) in Southern California.
Thebrand is so strong that the company has pondered dropping its own name in favor of Bubble Wrap, even though it provides less than 10% of total revenue.