Already a leader in the Netherlands, it added a big slice of the French, Spanish and Italian markets when it bought 49% of Harry's, a French firm, in July.

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Gate receipts necessarily shrink, the club's slice of the big TV pie is gone, and there are players to wean off Premier League salaries.

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The real issue is that world smartphone and tablet growth is continuing and Apple is positioned to capture a big slice of the much larger market pie.

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