Enter Sibblingz: a startup that Tuesday launched a cloud-based game server that allows game developers to more quickly and easily create free-to-play games with micro-transactions in them, across Facebook, iPhone and the Web simultaneously.

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Razer has proprietary software called Razer Synapse that synchs your keyboard, mouse and game device configuration settings in the cloud.

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By shunning cloud gaming, the game industry could be missing out on an audience that is at least two or three times bigger than the current audience for consoles, which based on console sales is roughly 300 million.

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